Social Media Posts
As part of our Leading Public Relations Campaigns class, we deployed real-time, on-site coverage of the Adrenaline Rush race across Facebook and Instagram for client Adventure Addicts Racing. I worked with a partner, Veronika Kolosova, to create and publish content on fast deadlines, including video, photos, and static posts. These posts all included the key messages of our campaign and aligned with our goal to boost multimedia coverage and viewer engagement. At the end of the race, we received a shoutout from the Adventure Racing World Series (see bottom right).
Social Media Evaluation
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This slide deck includes our total impressions and engagements across all of the content we published on social media covering the Adrenaline Rush race. Our class collected this data and streamlined it into an easily-digestible format to present to client Adventure Addicts Racing, using Excel and Meta Business Suite. We included data visualizations, key findings, and suggestions for future content strategy. I was in charge of providing an informed strategy for future content, which included creating templates for email newsletters through Mailchimp and a rebranded website using Wix.
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I wrote this memo for JOUR 220: Social Media: Principles and Practice in the fall of 2024. I examined analytics records from The Gennies Daily, a student-run social media platform for the W&L student body and prospective students. I tested a hypothesis of whether content that included someone's face was more likely to perform better than non-face content across TikTok and Instagram Reels. I shifted through years of data, streamlining it into a clear and concise memo with my findings and recommendations