Media Research
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This plans book summarizes the campaign that our BUS 370 class, Integrated Marketing Communications, created for client NFL as part of the American Advertising Federation's 2026 National Student Advertising Competition. I was on the media team and researched and identified the most optimal platforms and placements that would align with our strategy and attract our target audience. I was entirely responsible for the OOH and Events strategy, and assisted with the creation of the media timeline and budget on pages 11 and 12.
Media Monitoring
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This memo represents my media monitoring project that I completed in JOUR 273: Public Relations Principles in the fall of 2024. Over the course of six weeks, I monitored conservative news platforms and influencers to understand their sentiments regarding Kamala Harris' stance on women's rights. Based on the research, I created strategies that Harris could implement that would make her stance more appealing to conservative voters. This culminated in a 10-minute pitch presentation to the class.