PR Writing
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This press release was completed in JOUR 227: Public Relations Writing in the winter of 2024. The class simulated a real-life PR agency, serving a fictitious environmental consulting company, Solvent Blue, with the release of their new initiative The Guardian Project. Over the term, I had to write and revise weekly deliverables spanning a variety of public relations content. The draft deliverables were introduced on Tuesdays and due Wednesday nights, giving me experience with working under tight deadlines. To learn more, visit the Solvent Blue website: https://solventblue.weebly.com/
Principles of PR
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I worked in a team to create this CSR campaign as our final for JOUR 273: Principles of Public Relations. Our class simulated a real-life PR agency to design hypothetical campaigns for the client of our choice. My team chose Lululemon, pitching a "Super Sustainable" line that creates Lulu gear out of recycled plastic. I was in charge of the Planning section of this project, which included creating our goals, objectives, overall strategy, and tactics that spanned paid, owned, earned, and shared media. I also planned the campaign launch event, created the risk assessment plan, and assisted with the evaluation metrics and KPIs. This project culminated in a 30-minute professional pitch to the class.
Pitching and Leading PR Campaigns
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In the winter of 2025, I took JOUR 335: Leading Public Relations Campaigns, which required us to work in a team to partner with a real client to create and implement a campaign. Our client, Adventure Addicts Racing, wanted to boost interest in their signature adventure race: the Adrenaline Rush. Our team conducted in-depth research through surveys and interviews with our target audience, and pitched our campaign idea"Inside the Rush" to the client with this deck. I completed the external scans of competitors, assisted with conducting and analyzing interviews, and assisted with the creation of our goals, objectives, overall strategy, and tactics that spanned paid, owned, earned, and shared media.