This deck showcases our intern cohort's final project that we worked on over the course of our 10 weeks at BBH in summer 2025. The New York Blood Center - a pro-bono client of BBH - tasked us with creating a campaign that revives Gen Z interest in donating blood, especially during January. As the account intern in our cohort, I represented the client, giving feedback to strategy and creative at every step of the process to ensure everything aligned with the brief. I also oversaw the deck creation and facilitated the final presentation to the entire NYC office. 

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Note: The deck included some animations on certain slides that did not translate over to the PDF format